Search engine optimization is a big deal for writers, or anyone that owns a website. Proper utilization of SEO and keywords helps drive new traffic to your site, so it's a pretty valuable tool. In a nutshell, SEO is the use of keywords on your posts or website. For example, if you included the keywords "Doctor Who" and someone used Google to search "Doctor Who," your page is more likely to show up earlier in the results than if you didn't use said keywords.
But "Doctor Who" is way too general. There are tons of sites out there discussing the show and fandom, and unless you've got serious site traffic, you probably don't stand a chance getting to the top of those Google results with such a generic keyword. A better use of keywords would be something like "Doctor Who regeneration," or "Doctor Who merchandise." But instead of randomly taking a shot in the dark, it's wise to research what keywords and terms are frequently searched for.
While there are a plethora of paid for and free SEO/keyword research tools available, you can get a quick idea of what Doctor Who topics are the most popular simply by visiting a site like Bing or Google. Enter your chosen topic, but DO NOT hit "Search" or your keyboard's "Enter" key. Instead, take note of the search engine's suggestions.
While the result isn't nearly as valuable as using a real keyword tool to find actual stats, figures and other important keyword info, it gives you a few suggestions based on what other people are searching for. With this info, you could target your post on the upcoming 8th season of the rebooted Doctor Who and likely have a better chance of reaching the top of Google for your 10 seconds of "research."
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